Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Sports in Angola – Interesting Facts & Figures!

Road to London 2012!

Barcelona 1992

Did you know- Between July 25 and August 9, 1992, the Angolan Olympic Committee, sent 29 athletes to the Summer Games in Barcelona, Spain. The African nation competed in seven sports: basketball (11), boxing (1), roller hockey (11), judo (4), swimming (3), sailing (3), and track & field (6).

Basketball

Did you know- Basketball is very popular because basketball is a traditional sport with a long history in the African nation. Curiously, from the 1980s to the 2000s, Angola -a war-torn nation — boasted one of the best basketball teams in the Third World. By 1992, the Angolan squad came in 10th place, among 12 teams, in theMen’s Olympic Games Basketball Tournament in Barcelona (Spain). Eight years ago, they had won the silver medal in the Under-20 African Championship. By 1987, against all odds, Angola -a Portuguese-speaking republic located in southern Africa– won the gold medal in men’s basketball at the African Games in Nairobi (Kenya). Before 1987, the men’s basketball squad of Angola had placed 20th in the World Championships in Spain. In the Spanish city of Ferrol, the Africans were the most popular basketball players; there Angola had defeated Australia 74-69. In addition to this, the country -one of the least-developed states in Africa-finished 13th in the universal competition in South America in the early 1990s. By 1996, it placed 11th in the Games of the XXVI Olympiad in Atlanta, Georgia (US).

Football

Did you know- Angola’s first major international success came at the FIFA World Cup in 2006. During that global event, the men’s football squad came in 23rd place, between Croatia (Europe) and Tunisia (North Africa). The best players were Flavio da Silva Amado, Joao Ricardo Pereira dos Santos Batalha, and Fabrice Alcebiades Maieco, in that order.

Los Angeles 1984

Did you know- The Angolan Olympic Committee, under pressure from Cuba and the Soviet Union, boycotted the 1984 Summer Games in the Los Angeles, California, USA. Four years ago, Angola made its Olympic debut in the Games of the XXII Olympiad in Moscow, USSR (present-day Russia). On the other hand, Angola is one of the youngest members of the Olympic family.

Men’s Handball

Did you know- The men’s handball team came in 15th place at the Under-20 World Championships.

Sports

Did you know- The most popular sports are soccer, athletics, basketball, roller hockey, and handball.

Women’s Handball

Did you know- The national squad came in seventh place in women’s handball at the 1996 Summer Games in the United States of America. During that international event, Angola, under coach Alberto Junior’s tutelage, defeated America (host nation) 24-23. The country also qualified for the Sydney Olympics in 2000. By the 1990s, the women’s handball team from Angola competed in five world championships (1990, 1993, 1995, 1997, and 1999). At the 1997 World Cup, the national delegation placed 15th, ahead of Japan, South Korea, and Canada.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Why Use Paid Sites For Phone Number Information?

You may be wondering about this when you would have seen so many free reverse phone search websites advertising their services. If a reverse cell phone lookup service is available for free, then why would anyone pay for it somewhere else? Also, what is the big deal really? If you need to perform a reverse cell phone lookup, then you should be able to do it as it is your right to know the source of mysterious calls.

Yet, reverse phone search websites remain to be paid services. This is because of various reasons, the primary ones being that cell phone information of every person is a private data, and then, due to ethical and moral reasons, reverse phone search services should not be made publicly available.

You would have often been harassed by plenty of telemarketers trying to sell you insurance or financial products that you do not need. This happens even after you have selected the option on the phone number application form that you would not like to be listed on public databases.

When you sign up such forms, the phone company would ensure that your number is protected in their database, and that it does not show up publicly. This restricts the accessibility of your number to telemarketing companies. They would then have to look for other ways to get your phone number. Just imagine then, what your look would be if there was a database where everyone's phone numbers, including yours was to be publicly listed.

You would never be able to catch a moment's peace. This is the reason why it is required for every reverse phone search company to acquire a license with the government at first. They have to sign sign agreements with service providers as well as the government that they would never make their databases accessible to public.

So, every time you need to do a reverse cell phone lookup, you have to pay a fee. Also, if you are actually trying to get the phone number information of a person, then you would most certainly want the most recent data. The reverse phone search companies that have a reputation in the area ensure that their databases are maintained accurately by incorporating feeds continuously to update their databases.

Also, if you can imagine the total number of phone numbers in the country, then you would have to agree that in order to provide accurate information, the reverse phone search databases would have to be huge. This would require the reverse phone search companies to spend a lot of money on infrastructure, technology, and human resources.